Sheba - "#4AMStories"

AMV BBDO

AMV BBDO London, Regno Unito

5219

Marca: Sheba
Paese: Regno Unito

Cliente: Mars, Inc.

Titolo	#4AMStories
Agenzia	AMV BBDO
Campagna	#4AMStories
Cliente	Mars, Inc.
Marca	Sheba
Data di Prima Diffusione/Publicazione	2020 / 11
Settore	Prodotti per la Cura Animali
Trama	To kick-off National Cat Day, SHEBA launched their #4AMStories campaign in solidarity with cat owners everywhere who know what it’s like to get woken up in the early morning hours by their feline friends. All cat parents have to cope with that 4AM feline alarm clock at some point, but what they might not know is that cats are crepuscular creatures and are more active in the evening and nighttime hours. It’s their instinctual urge to wake their owners up by hunting, playing and feeding in the middle of the night. All they really need is some SHEBA to satisfy those nocturnal cravings. SHEBA wants to connect with cat owners in this moment of need and provide them with The SHEBA Presents the 4am Stories Podcast, which is hosted by Spotify, to help owners drift gently back to sleep thanks to a story performed by Doctor Dillon, AKA folk musician Steve Dan Mills. The brand is running ads at 4 a.m. on Instagram and Facebook that encourage cat owners to share their own #4AMStories for a chance to win free SHEBA. The campaign will be supported by featured content on SHEBA.com, organic and paid social content from the brand’s Instagram channel, custom content from cat influencers, a BuzzFeed homepage takeover and SHEBA-branded Instagram GIFs.
Tipo di Media	Televisione
Lunghezza	141 seconds
Sound	750mph
Chief Creative Officer	Alex Grieve
Executive Creative Director	Nadja Lossgott
Executive Creative Director	Nicholas Hulley
Creative Director	Jay Phillips
Creative Director	Neil Clarke
Creative Team	Cesar Herszkowicz
Creative Team	Marcos Almirante
Creative Team	Zak Loney
Account Manager	Matt Henry
Account Manager	Ella Fanshawe
Account Manager	Alice Kassapian
Strategy Team	Emily Brydon
Strategy Team	Phoebe Fielding
Strategy Team	Brian Williamson
Agency Producer	Darapen Vongsa-Nga
Casa di Produzione	Friends Electric
Director	Ewan Jones Morris
Production Company Producer	Giles Edward-N
EP	Barney Richard
Concept	Ricardo Bessa
Storyboards	Ricardo Bessa
Image Design	Bradley Franklin
Image Design	Rosalvo Melo
Image Design	Alixe Labato
Image Design	Tom Crate
Image Design	Theo Tagholm
CG Lead	Dean Robinson
CG Artists	Joe Trimby
CG Artists	Jordan Dunstall
CG Artists	Ed Sherwood
CG Artists	Nikolai Maderthoner
CG Artists	Tom Di Stasio
CG Artists	Julie Cruette
CG Artists	Luis Cancio Villalonga
Direttore della fotografia	Jed Darlington-Roberts
Sound Recordist	Adam Davies
Editor	Holly Winship
Footage	ETC
Colorist	Luke Morrison
Audio Post Production	Sam Studio
Audio Post Production	Jake Ashwell
Audio Post Production	Sam Ashwell