Titolo | Porcelain Bones |
Agenzia | HUMANSEVEN |
Campagna | Porcelain Bones |
Cliente | Amgen Inc. |
Marca | AFLAR |
Data di Prima Diffusione/Publicazione | 2016 / 10 |
Settore | Istituzioni/Associazioni |
Trama | Osteoporosis is a degenerative bone disease, weakening bone mass by reducing its resistance by 40%. This disease affects 1 out of 3 women over the age of 50... A collection of four porcelain plates were created with a porosity 40% higher than normal, making it as fragile as a bone affected by osteoporosis. These plates which break upon the slightest contact and depict the bones most affected by fractures were sent to the influencers accompanied with the following message: “Untreated, osteoporosis makes the bones as fragile as this porcelain”. |
Tipo di Media | Case Study |
Lunghezza | |
Art Director | Aurélien Bigot |
Copywriter | Benjamin Le Coz |
TV Production | Vasseur ingrid |
Director | Les Colts |
Chief Creative Officer | Xavier Beauregard |
Casa di Produzione | Wanda Paris |
Director | The CABS |