Martin de Thurah
Director at CZAR & Bacon
Copenhagen, Danimarca
TitoloSave the Imagination
Agenzia
Campagna Save the Imagination
Cliente Save the Children
Marca Save the Children
Data di Prima Diffusione/Publicazione 2023 / 5
Settore Fondazioni caritatevoli, Volontariato
Trama Based on real stories, «Save the Imagination» portrays how children living i areas affected by war and conflict uses their imagination as a way to cope and escape the harsh reality.Children living in these conditions talk about how the sound of gunshots and explosions can be imagined as a rain storm and thunder. How the fighter jets over the villages becomes passenger planes coming to take them on vacation. And how their imagination lets the stories have the happy ending they deserve.Unlike children growing up in a safe environment, those living under unthinkable circumstances are dreaming about heartbreakingly simple things like grass under their feet, clean clothes air-drying in grandmas garden, and the ability to just be children.Imagination is not only an important coping mechanism for children in crisis, but also one of the earliest signs that the hope of a better, safer future is alive.
Tipo di Media Televisione
Lunghezza
Market Olanda
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