| Titolo | Homepage for the Homeless |
| Agenzia | George Patterson Y&R |
| Campagna | Homepage for the Homeless |
| Cliente | Ladder |
| Marca | Ladder |
| Posted | Febbraio 2013 |
| Settore | Fondazioni caritatevoli, Volontariato |
| Trama | The campaign asks people to feature links from 11 participating retailers on their homepage, and up to 15% of everything bought through those links will be donated by the store to the homeless. |
| Tipo di Media | Social Media |
| Lunghezza | |
| Executive Creative Director | Ben Coulson |
| Art Director | Paul Meates |
| Copywriters | Alex Wadelton & Katie Britton |
| Group Account Director | Julian Bell |
| Account Manager | Rachel Semmens |
| Producer | Carrie Burman & Jessica Krt |
| Designer | Kota Matsuda |
| Developers | Bret Harris & Chris Upjohn |
More Work
SEE ALLMake Your Merry Meaningful
- MARCA:
- Myer
- AGENZIA:
- Clemenger BBDO Sydney