Sarolta Gal
Director of Strategy at Y&R Budapest
Budapest, Ungheria
TitoloWhales
Agenzia
Campagna Whales
Cliente Greenpeace
Marca Greenpeace
Data di Prima Diffusione/Publicazione 2019
Settore Environmental & Ecological Issues
Trama Greenpeace Hungary has been fighting against plastic pollution in the oceans since 2002. For their spring communication, they wanted a campaign that would not communicate data to people but would raise awareness and most importantly, make them care about plastic in oceans. We created sounds that imitate the sound of beach waves, using nothing but trash plastic bags. This is how we bring home the message that it's getting harder and harder to tell apart the sea from plastic trash.
Tipo di Media Radio
Lunghezza
Creative Director
Creative Director
Art Director
Copywriter
Strategist
Director
Agency Producer
Sound Designer

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