Ministère des familles, de l'enfance et des droits des femmes - "Stop, that's enough!"

DENTSU CREATIVE

DENTSU CREATIVE Paris, Francia

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Questo spot fa parte della collezione ACT Responsible

Marca: Ministère des familles, de l'enfance et des droits des femmes
Paese: Francia

Cliente: French Ministry of Social Affairs, Health and Women's Rights

Titolo	Stop, that's enough!
Agenzia	DENTSU CREATIVE
Campagna	Stop - That's enough
Cliente	French Ministry of Social Affairs, Health and Women's Rights
Marca	Ministère des familles, de l'enfance et des droits des femmes
Data di Prima Diffusione/Publicazione	2015 / 11
Settore	Trasorti pubblici
Slogan	Stop, that's enough!
Trama	Nearly all women have been harassed at least once in their lives. The French government decided to take action and launched the first campaign against sexual harassment in public transports. Our goal was to convince harassers, witnesses and victims that harassment situations are not acceptable, and convince everyone that we must all act. The agency created a campaign that starkly shows harassment situations experienced by women in public transports using underground lines and graphics.
Filosofia	The French government launched the first campaign against sexual harassment in public transports.
Problema	Nearly all women have been harassed at least once in their lives.
Risultato	Create a campaign that starkly shows harassment situations experienced by women in public transports using underground lines and graphics.
Tipo di Media	Interattivo
Lunghezza	20 seconds
Più informazioni	http://www.gyro.com
Executive Creative Director	Sébastien Zanini
Executive Creative Director	Pierre Marie Faussurier
Art Director	Jeanne Tourneur
Copywriter	Margaux Castanier
Copywriter	Olivier Guilloux
Account Manager	Vanessa Reillanne
Strategy Director	Evelyne Bourdonné
Strategy Director	Barnabé Olivier
Media Planner	Pascale Deneuter
Production	Carré Production
Director	Jeanne Tourneur
Director	Olivier Guilloux
Illustrator	Jeanne Tourneur