| Titolo | Calendar |
| Agenzia | TBWA\ITALIA |
| Campagna | Calendar |
| Cliente | GlaxoSmithKline |
| Marca | NiQuitin |
| Posted | Gennaio 2013 |
| Settore | Farmaceutici/Sanitari |
| Trama | We created a calendar that helps people in daily fight against smoking, by using the prisoners’ language. They delete every day the cigarette they didn’t smoke and motivate themselves, watching the days go without smoking. At the end, they have something to be proud: a blank calendar, symbol of the cigarettes smoked in the past year. |
| Tipo di Media | Stampati per Direct Marketing |
| Casa di Produzione | First Floor Under |
| Photographer | Luca Fontana |
| Account Director | Diletta Carminati |
| Copywriter | Mirco Pagano |
| Art Director | Luciano Marchetti |
| Creative Director | Hugo Gallardo Dominguez |
| Executive Creative Director | Nicola Lampugnani |
| Executive Creative Director | Francesco Guerrera |