| Titolo | Bootiques |
| Agenzia | Geometry Global - London HQ |
| Campagna | Bootiques |
| Cliente | Boots Opticians |
| Marca | Boots |
| Posted | Luglio 2020 |
| Settore | Negozi al dettaglio di prossimita' |
| Filosofia | Boots is a well-loved British institution. But when it comes to Christmas gifting, it’s considered a last resort, rather than a first choice. Boots needed a campaign that shook up its customers’ perceptions of the brand, while solving one of Christmas’s biggest dilemmas: what to buy all the weird, wonderful people you call family and friends. So, Ogilvy UK made individual shops for every single type of person (literally). And called them Bootiques. |
| Tipo di Media | Interattivo |
| Casa di Produzione | Academy Films |
| Art Director | Louise Signard |
| Copywriter | Julia Fuscaldi Reboucas |
| Chief Creative Officer | André Laurentino |
| Creative Director | Richard Hartle |
| Creative Director | Jude Whyte |
| Creative Director | Vaughan Townsend |
| Director | Si&Ad |
| Editor | Mike Friddle |
| Direttore della fotografia | Andre Chemetoff |
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