| Titolo | Silk Glamor |
| Agenzia | Wunderman Thompson South Asia |
| Campagna | Silk Glamor |
| Cliente | Berger Paints |
| Marca | Berger |
| Data di Prima Diffusione/Publicazione | 2017 / 8 |
| Settore | Pitture, pennelli, prodotti per la cura del legno, adesivi |
| Trama | Berger Paints India Limited today announced a new ad campaign for the launch of their Silk Glamor Luxury Emulsion paint. The new ad campaign of Berger Paints features Katrina Kaif telling the story of her home and how she nurtures the feeling of decorating her home to make it picture perfect. The philosophy behind this new ad campaign is to create a unique brand identity in the super premium interior emulsion category around luxury and glamour. This campaign gives viewers the imagery to find out the reflection of ourselves in our individual homes. Houses are a reflection of our tastes and thus this campaign makes the consumer feel that ‘Silk Glamour’ is the last word in the super premium category and therefore it should be the most preferred choice. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Executive Creative Director | Priya Shivakumar |
| Copywriter | Swanand Kirkire |
| Account Management | Bodhisatwa Ghosh |
| Casa di Produzione | Firecracker |
| Director | Sunhil Sippy |
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