AirAsia - "Superhero"

Wunderman Thompson South Asia

Wunderman Thompson South Asia Mumbai, India

5782

Titolo	Superhero
Agenzia	Wunderman Thompson South Asia
Campagna	JoinTheFamily
Cliente	AirAsia
Marca	AirAsia
Data di Prima Diffusione/Publicazione	2022 / 5
Settore	Trasporto Aereo, Ferroviario, Automobilistico, Marittimo.
Filosofia	AirAsia India has launched a 360-degree marketing campaign inviting flyers to become ‘Aviators’ and make the most of the benefits of the NeuPass rewards program by Tata Neu. The campaign is based on the insight that being a part of a family is a rewarding experience. Conceptualised by AirAsia India’s creative agency on record, Wunderman Thompson India, the campaign features three distinct films with quirky and heart-warming human stories that bring alive the joy of being part of a family. The integrated campaign across cinema, print, out- of-home, digital and social media platforms, showcases the power-packed benefits offered by AirAsia India on the NeuPass rewards program such as exclusive member discounts, complimentary Red Carpet priority check-in, baggage and boarding services and assured NeuCoins that can be redeemed across the family of Tata brands participating on the Tata Neu platform.
Tipo di Media	Cinema
Lunghezza	30 seconds
Chief Marketing Officer (CMO)	Siddhartha Butalia
Senior Creative Director	Priya Shivakumar