Titolo | The Prevention Formula |
Agenzia | VMLY&R Lima |
Campagna | The Prevention Formula |
Cliente | Alicorp |
Marca | Opal |
Data di Prima Diffusione/Publicazione | 2023 / 5 |
Prodotto | Detergent |
Settore | Detergenti superfici, saponi |
Trama | Opal, the stain expert detergent, realized that there is a type of stain that can not be removed with any of its formulas: Melanomas, a type of cancer with increasing mortality year by year in Peru, the country with the highest uv radiation in the world. Opal teamed up with a dermatologist and an expert in macro photography and managed to make melanoma spots look like stains on clothes. Through a print and outdoor campaign and with the help of the League Against Cancer, people scheduled checkups with cancer specialists just by scanning a QR. |
Tipo di Media | Case Study |
Lunghezza | |
Chief Executive Officer (CEO) | Eduardo Grisolle |
Executive Creative Director | Tin Sanchez |
Creative Director | Carlos Fernandez |
Creative Director | Poke Meza |
Art Director | Fernando Guerra |
Copywriter | Kevin Torres |
Designer | Renzo Zapata |
Production Director | Leoni Lizarzaburu |
Client Services Director | Sara Roif |
Account Director | Anne Achata |
Account Executive | Paolo Alvites |
Photographer | Alex Freundt |