Titolo | Sculpture |
Agenzia | J. Walter Thompson Lima |
Campagna | Sculpture |
Cliente | Ambev |
Marca | Ambev Perú |
Data di Prima Diffusione/Publicazione | 2014 / 4 |
Settore | Liquori/Aperitivi |
Trama | In Peru, there's a car accident due to drunk driving every 60 seconds. Ambev Perú decided to launch an awareness campaign. The idea was to create a sculpture in the shape of a gun using parts of a car that was involved in a wreck due to drunk driving and put it at the Kennedy park, one of the highest transited places in Miraflores. |
Tipo di Media | Promozioni & Eventi |
Lunghezza | |
Executive Creative Director | Fernando Iyo |
Executive Creative Director | Javier Graña |
Art Director | Eduardo Meza |
Copywriter | Carlos Fernandez |