| Titolo | Big Picture |
| Agenzia | Tugboat |
| Campagna | Solution for you |
| Cliente | Fuji Xerox Co. |
| Marca | Fuji Xerox |
| Data di Prima Diffusione/Publicazione | 2012 / 11 |
| Settore | Business Computers, Workstations & Servers |
| Trama | Communication: The communication aims to symbolize a partnership of customer and the brand in unique situation that the target can relate to. It aims to establish image of the partnership for successful performance.Our answer to b-to-b communication is to make it b-to-c. After all, all decision makers, the main target, are individual businessman or woman at the end.This is one of the 3rd film series from the “Solution for you” campaign. |
| Filosofia | “Wouldn’t it be cool to prevent a conflict with a power of idea? Something we all can have a think of today.” comments Taku Tada, Creative Director & Copy Writer of TUGBOAT who led the execution. |
| Problema | Background:This campaign was developed for Fuji Xerox, a hub of Xerox operation in Asia-Pacific.http://www.fujixerox.com/eng/ Fuji Xerox's service is to support corporation/people to enhance their business performance. |
| Tipo di Media | Televisione |
| Director | KOSAI |
| Creative Director | Taku Tada |
| Executive Creative Director | Yasumichi Oka |
| Casa di Produzione | Tohokushinsha Film Corporation |
| Producer | Takashi Aso |
| Producer | Marc Bedia |
| Producer | Pere Cavanilas |
| Producer | Hiroazu Hori |
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