Matteo Pozzi
Art Director at Scholz & Friends Group
Milano, Italia
TitoloThe Room
Agenzia
Campagna The room
Cliente IKEA
Marca IKEA
PostedGiugno 2018
Prodotto Violence against woman campaign
Settore Distribuzione
Trama When customers visited a particular room in an Italian Ikea store, they were stopped in their tracks by the sounds of domestic violence, apparently coming from a room next door. In fact it was achieved by placing an amplifier in the wall. A message on the wall read: "Violence is closer than you think, sometimes there’s just a wall between you and it."
Tipo di Media Case Study
Lunghezza
Executive Creative Director
Creative Director
Creative Director
Creative Director
Art Director
Casa di Produzione Karen Film
Director
Head of Production
Producer
Account Director
Strategic Planner

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