Dove - "Real Soaps"

MullenLowe SSP3 Colombia

MullenLowe SSP3 Colombia Bogotá, Colombia

3083

Titolo	Real Soaps
Agenzia	MullenLowe SSP3 Colombia
Campagna	Real Soaps
Cliente	Unilever
Marca	Dove
Data di Prima Diffusione/Publicazione	2022 / 3
Settore	Saponi
Filosofia	80% of women are unhappy with what they see in the mirror and try to hide parts of their skin such as freckles, wrinkles and stretch marks. At Dove we made a tribute to skin through the iconic soap bar that we always see as smooth and perfect, this time revealing those factory details such as cracks and slits, that, just like the marks on the skin, make part of real beauty. #RealSoaps
Tipo di Media	Integrated Media/360 Activation
Lunghezza	60 seconds
Chief Executive Officer (CEO)	Francisco Samper
Global Chief Creative Officer	Jose Miguel Sokoloff
Executive Creative Director	Juan David Pardo
Executive Creative Director	Diego Muñoz
Chief Business Officer	Jose Manuel Hoyos
Creative Director	Néstor Benjumea
Creative Director	Andrés Celis
Copywriter	Natalia Chona
Art Director	Natalia Cabrera
Art Director	Alejandra Lopez ramirez
Account Director	Natalia Fuentes
Account Executive	Gabriela López
Account Executive	Mateo Londono
Production Director	Jose Vicente Altamar
Agency Producer	Tiffany Bernal
Editor	John Castro
Editor	Juan Rivadeneira
Digital Director	Jennifer Boshell
Director	Alejandro Ranchez
Photographer	Francisco Giraldo