Titolo | She Gaming |
Agenzia | MullenLowe SSP3 Colombia |
Campagna | She Gaming |
Cliente | AB Inbev |
Marca | Pony Malta |
Data di Prima Diffusione/Publicazione | 2021 / 9 |
Settore | Soft drinks, acque toniche |
Filosofia | Pony Malta launches a bold move: ‘She Gaming’, the first female e-Sports team in Colombia with which the brand seeks to compete on national stages. ‘She Gaming’ will allow those girls and adolescents who are fond of video games to do so in a professional way. The traditional brand of malt-based beverages will provide them with competitive and training spaces. |
Tipo di Media | Interattivo |
Lunghezza | |
Chief Executive Officer (CEO) | Francisco Samper |
Executive Creative Director | Diego Alejandro Muñoz |
Executive Creative Director | Juan David Pardo |
CBO | Jose Manuel Hoyos |
Group Business Manager | Fabiana Manzi |
Creative Director | Guillermo Siachoque |
Creative Director | Jorge Eliecer Pinto |
Art Director | Roger González |
Art Director | Nicolas Ruíz |
Copywriter | Sebastián Buriticá |
Account Director | Olivia Zea |
Account Director | Daniel Salazar |
Gamer Agency | Spoon GG |
Chief Executive Officer (CEO) | Carlos Vidal |
Operation Manager | Juan Sebastián Ramirez |
Social Media Manager | Vanessa Manjarres |
Production Director | José Altamar |
Marketing Director | Juan Alonso Torres |
Brand Manager | Natalia Perez |