Axe - "AXE ft. BZRP"

LOLA MullenLowe

LOLA MullenLowe Madrid, Spagna

6240

Marca: Axe
Paese: Spagna

Cliente: Unilever

Titolo	AXE ft. BZRP
Agenzia	LOLA MullenLowe
Campagna	AXE ft. BZRP
Cliente	Unilever
Marca	Axe
Data di Prima Diffusione/Publicazione	2023 / 9
Settore	Deodoranti
Filosofia	LOLA MullenLowe, Bizarrap, and AXE came together in an unexpected collaboration to remix one of their best fragrances: AXE BLACK REMIXED. The brand partnered with Bizarrap, the Argentine composer, producer, and current hit-maker, to add a fresh twist to their iconic fragrance. We're all familiar with the challenges that come with those initial moments of attraction. That's why AXE (& BIZA) are offering an amazing fragrance with an extra boost of confidence, this time by harnessing Biza's iconic 'hand-up' cheer-on gesture, which he extends to every artist that collaborates with him, and now even to an everyday guy. In the film, we witness a young man applying AXE's new fragrance, which features hints of frozen pear, cedarwood, and, unexpectedly, notes of BZRP. After applying the fragrance, a magical journey unfolds as the power of that fragrance takes the form of BZRP, who encourages our hero in every step of the way on getting with his crush. In the end, after a BZRP concert, it is she who catches a whiff of the incredible fragrance on the boy, and this time, she is surprised to see BZRP encouraging her to express her feelings for him as well.
Tipo di Media	Televisione
Lunghezza	60 seconds
Advertising Manager	Caroline Gregory
Advertising Manager	Francisco Cevasco
Advertising Manager	Angel Martinez
Advertising Manager	Miguel Ángel Ramírez
Advertising Manager	Florencia Villar
Executive Creative Director	Tomás Ostiglia
Creative Director	Kevin Cabuli
Creative Director	Jorge Zacher
Copywriter	Natalia Chona
Copywriter	Augusto Callegari
Art Director	Natalia Cabrera
Art Director	Pedro Mezzini
Design Director	Yan Graller de Oliveira
Managing Director	Tom Elliston
Account Director	Catalina Aguirre
Account Executive	Paula Portela
Account Executive	Sofía Pérez-Arellano
Head of Production	Felipe Calviño
Agency Producer	Mariana Saro
Public Relations	Enrique Caballero
Public Relations	Eduardo Villanueva
Agency	IPG Global
Business Leader, Strategy	Federico Duberti
Golbal Strategic Planner	Gerard Crichlow
Director	Felipe Gómez Aparicio
Director	Rocío Crudo
Executive Producer	Ramón Corominas
Executive Producer	Sete Ledo de Pablo
Producer	Noelia lobo
Line Producer	Foncho Rodríguez
Direttore della fotografia	Pablo Guijarro
Production Art Director	Edu Parrilla
Wardrobe	Yolanda Leal
Editor	Manuel Dondas
Post Produzione	Blackout
Post Production Coordinator	Monica Colomer
Post Production Coordinator	Lupe Jiménez
Actor / Celebrity	Bizarrap