Hans Emanuel
Director at The Martini Shot
Boulogne-Billancourt, Francia
TitoloJockey or Nothing (On)
Agenzia
Campagna Jockey or Nothing (On)
Cliente Jockey
Marca Jockey
Data di Prima Diffusione/Publicazione 2019 / 6
Settore Intimo
Trama The film follows a collection of electrifying dancers around Los Angeles as they find themselves suddenly in nothing more than their Jockey underwear (to nobody else’s concern) and overcome by the need to dance.
Filosofia Back on home-turf, LA-born but Barcelona-based director Hans Emanuel teamed up with L&K Saatchi & Saatchi, Hello Robot and choreographer Ayesha Orange for this punchy new commercial for Jockey Underwear.
Part of the ‘Feels Like Jockey’ campaign, the creative aims to strengthen the brand’s core message of comfort-first while appealing to a younger audience.
Tipo di Media Web Film
Lunghezza
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