46664/Coca-Cola - "The Text"

Pereira O'Dell

Pereira O'Dell San Francisco, Stati Uniti

27645

Marca: 46664/Coca-Cola
Paese: Stati Uniti

Cliente: Coca-Cola Company

Titolo	The Text
Agenzia	Pereira O'Dell
Campagna	#TrueFriendship (#VerdaderoAmigo)
Cliente	Coca-Cola Company
Marca	46664/Coca-Cola
Data di Prima Diffusione/Publicazione	2015 / 7
Settore	Soft drinks, acque toniche
Slogan	#TrueFriendship (#VerdaderoAmigo)
Trama	This short film is directed by Oscar-winning screenwriter ("Milk) and LGBT activist, Dustin Lance Black. The film addresses loyalty and friendship while addressing the delicate subject of teen homosexuality. The messaging encourages teens to take a stand against bullying and to choose friendship over cruelty. “I’m proud to have worked with Coca-Cola on their ‘Crossroads’ series of films because at their core each helps demonstrate how choosing the path of compassion at crucial moments paves the way to true friendship and happiness,” said Black. “’The Text’ was perhaps the most personal for me to direct. As an artist, I feel I have a responsibility to share the stories of who LGBT people truly are in order to dispel any atmosphere of fear that might prevent LGBT people from sharing their lives openly.”
Tipo di Media	Web Film
Lunghezza	462 seconds
Più informazioni	https://www.youtube.com/user/cocacola
Music Supervision	Aminé Ramer
VFX	Laundry
Original Score Composer	Grayson Sanders
Illustrator/Retoucher	Adhemas Batista
Editor	Umlaut Films
Music	One Direction
Executive Creative Director	Jaime Robinson
Creative Director	Rafael Rizuto
Group Creative Director	Jason Apaliski
Chief Creative Officer	PJ Pereira
Director	Dustin Lance Black
Project Manager	Lauren Parker
Account Director	Mona Gonzalez
Account Executive	Rose Valderrama
Chief Strategy Officer	Ana Cortat
Music	One Direction
Strategist	Sara Lezama
Art Director	Luke Acret
Copywriter	Omid Amid
Designer	Moses Kelany
VP of Distribution	Joshua Brandau
Head of Development, POD Entertainment	Robert Lambrechts
Business Affairs Director	Russell Nadler
VP Production	Jeff Ferro
Co-Director of Client Services	Henry Arlander
Director of Marketing/PR	Molly Parsley
Senior Film Producer	Victoria Whitlow
Trailer and Interactive Editor	Collin Kriner
Poster Designer	Erik Buckham
Sr Production Designer	Aaron Rodriguez
Casa di Produzione	Bully Pictures
Direttore della fotografia	Carlos Veron
Production Company Producer	Jason Forest
Production Company Producer	Gunner Clancey
Editing Company	Umlaut Films