Cole-Haan - "Gates"

BBH New York

BBH New York New York, Stati Uniti

7154

Titolo	Gates
Agenzia	BBH New York
Campagna	Don't Go Home
Cliente	Cole-Haan
Marca	Cole-Haan
Posted	Settembre 2012
Trama	To introduce the bold new Cole Haan Chelsea Pump, a heel designed to move effortlessly through city that never sleeps – Cole Haan is lighting up a campaign to prove these shoes can stand up to the ultimate wear test…an all-night New York City dance party. This new campaign brings together outdoor disco ball projections, late-night dance parties, glow-in-the-dark rolling gates and food (and shoe!) trucks during the height of Fashion Week to remind partygoers that, with the Cole Haan Chelsea Pump, there is no need to go home. New York City becomes the medium for bringing the spirit of Cole Haan to life across multiple channels during the hours of the night when downtown comes alive.
Tipo di Media	Ambient
Market	Stati Uniti
Chief Creative Officer	John Patroulis
Creative Director	Caprice Yu
Art Director	Devon Hong
Copywriter	Matt Clark
Associate Art Director	Kathrin Hoffmann
Art Director	Justin Booth Clibborn
Agency Producer	Melissa Jarosz
Agency Producer	Lauren Fertitta
Business Director	Allison Sabol
Account Manager	Georgie Gooley
Strategic Planner	Kendra Salvatore
Strategic Planner	Colleen Leddy
Production Company Producer	Sam Jesse
Casa di Produzione	UNIT9
Casa di Produzione	TH Productions