HSBC - "Lift"

Grey London

Grey London London, Regno Unito

Premi

12465

Marca: HSBC
Paese: Regno Unito

Cliente: HSBC

Titolo	Lift
Agenzia	Grey London
Campagna	It's Never Just Business
Cliente	HSBC
Marca	HSBC
Posted	Giugno 2015
Settore	Finanza/Assicurazioni
Trama	Running a business is about more than just the numbers — it’s about people and human ambition. To encapsulate this, Grey London has created a film depicting one man’s journey, from the launch of his company in 1974 up until the present day, and tells the story of everything he’s experienced in between: the up-and-down, four-decade journey of a business, from start-up to multinational corporation.The twist? It’s set entirely in a lift.“The lift film is really a metaphor for the journey of a business and the people that run it. It takes us through time, and you get to see and feel events in the lifecycle of a business. Yes, it’s a lift journey but it’s the most extraordinary lift journey in the world”, says Nick Rowland, Creative Director at Grey London.As the lift — and the business — progresses upwards, a multitude of storylines play out within nine square feet: shaking hands on that first deal, watching the number of employees swell and an office romance blossom, office politics and arguments, the bad times — and the anger and frustration they can bring, the crucial deal with foreign investors…
Tipo di Media	Televisione
Lunghezza	90 seconds
Casa di Produzione	Independent Films
Casa di Produzione	Independent Films
Creative Director	Nick Rowland
Copywriter	Jamie Starbuck
Copywriter	Theo Bayani
Art Director	Miguel Gonzales
Account Manager	Barbara Waite
Account Manager	Alex Clarke
Agency Producer	Harriette Larder
Account Planner	Matthew Gladstone
Media Agency	MindShare
Media Planner	Edward Fall
Director	Gary Freedman
Executive Producer	Jani Guest
Production Company Producer	Jason Kemp
Direttore della fotografia	Stephane Fontaine
Editor	Adam Spivey
Post Produzione	Tom Johnson
Music Composer	Yann Tiersen
Audio Post Production	Sam Robson