Jimmy Lee
Group Creative Director at Ways & Means
Singapore, Singapore
TitoloAssassin's Creed 3: RISE trailer
Agenzia
Campagna Assassin's Creed 3 RISE
Cliente Ubisoft
Marca Ubisoft (EMA)
Data di Prima Diffusione/Publicazione 2012 / 7
Prodotto Assassin's Creed
Settore Consolles per Video Games
Trama Ubisoft® EMEA launched the European campaign for Assassin's Creed 3 with "RISE," an 80-second video created by Sid Lee and directed by Bjoern Ruehmann. The commercial features eight characters illustrating their battle in the middle of the American Revolution, the setting of this next installment of the game."RISE" pays tribute to the deep and inner rise of the individual who, united with others, makes change possible. Allied with people from the colonies, Connor becomes the pioneer of a new country, the United States.The campaign conceptualized by Sid Lee also includes digital and social media, print and outdoor elements. 
Tipo di Media Televisione e Cinema
Lunghezza
Colonna sonora Arcade Fire - My Body is a Cage
Production
Creative / Art Direction
Director
Production

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