| Titolo | Domino's Idents |
| Agenzia | VCCP |
| Campagna | Channel 4 & ITVX Idents |
| Cliente | Domino's Pizza |
| Marca | Domino's |
| Data di Prima Diffusione/Publicazione | 2023 / 8 |
| Settore | Ristoranti e Fast Food |
| Trama | Domino’s, the UK’s most loved pizza delivery company, has today launched its latest video-on-demand campaign for its longstanding sponsorships with Channel 4 and ITVX. The new TV sponsorship campaign was devised by VCCP London, Domino’s strategic creative agency and puts its famous sonic branding at the heart of the creative for the very first time. The comic 15” and 5” idents feature different scenes from classic TV and film genres - from wildlife documentaries to crime drama, horror to romance, with each creative mirroring the genre the viewer is about to watch. However, there is a twist as the authentic genres are subverted by the rug-pull of the characters’ real desire...for a Domino's. This is exemplified by the insertion of the Domin-oh-hoo-hoo yodel, now in its third year, and with 93% recognition within the UK |
| Tipo di Media | Televisione |
| Lunghezza | |
| Agency | VCCP |
| Media Agency | Havas Media Network UK |
| Media Agency | Havas Play |
| Advertising Manager | domino |
| Web Programmation | domino |
| Casa di Produzione | MJZ |
| Director | Steve Ayson |
| Direttore della fotografia | Tom Townend |
| Producer | Amy Appleton |
| Production Manager | Lucy Tate |
| Production Designer | Tamás Pataki |
| Managing Director | Lindsay Turnham |
| Creative Team | Ben Evans |
| Creative Team | Adam Sears |
| Producer | Frankie Burwell-Wright |
| Broadcast Affairs | Julia Matthews |
| Broadcast Affairs | Alexia Collins |
| Head Of Planning | Ross Cameron |
| Assistant Producer | Tuesday Birmingham |
| Design Director | Adam Edwards |
| Editor | Mark Edinoff |
| Producer | Frankie Elster |
| Sound | King Lear |
| Sound Engineer | Jack Sedgwick |
| Producer | Suzy MacGregor |
| Post | Rascal Stockholm |
| Special Effects / VFX | Kalle Lundberg |
| Colorist | James Bamford |
| 2D Lead | Kalle Lundberg |
| 3D Lead | Adam Ahlgren |
| Producer | Jasmine Lewis-Humphrey |
| Producer | Amy Humphrey |
| Colour Producer | Jai Durban |
| Director of Marketing | Harry Dromey |
| Campaign Manager | Matt Reed |
| Deputy Creative Director | David Masterman |
| Managing Partner | Jessica Aspinall |
| Account Director | Claire Fleet |
| Account Director | Bella Johnson |
| Senior Account Executive | Nathan Thomas |
| Senior Account Executive | Natalina Robarts |
| Executive Producer | Sally Archer |
| Art | Scott Mitchell |
| Designer | Bedi Akcan |
| Design Lead | Rachael Hinge |
| Creative Resource Manager | Yasmine Moridi |
| Financial Manager | Daniel Baban |
| Legal | Shabazz Shillingford |
| 2D Team | Holly Maclean |
| 2D Team | Toby Aldridge |
| Head of Brand | Emma Hackett |
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