Shiseido - "All things beautiful come from nature"

Wieden + Kennedy

Wieden + Kennedy Tokyo, Giappone

Premi

44153

Marca: Shiseido
Paese: Giappone

Cliente: Shiseido

Titolo	All things beautiful come from nature
Agenzia	Wieden + Kennedy
Campagna	WASO Launch Film
Cliente	Shiseido
Marca	Shiseido
Data di Prima Diffusione/Publicazione	2017 / 7
Settore	Igiene e Prodotti per la cura della persona
Slogan	All things beautiful come from nature.
Trama	Their campaign idea is ‘All Things Beautiful Come from Nature.’ A statement on both the product ingredients and the diverse millennial audience they’re for. They brought this idea to life with a film that combines nature and technology to create something beautiful.
Filosofia	CAMPAIGN CONCEPT: WASO believes that no matter who you are, if you’re true to ytheirself you are beautiful; simply because you come from nature. EXECUTION: They juxtaposed and combined the classic and breathtaking landscapes of the wilderness with the modernity of youth. The contrast of these timeless, dramatic vistas with confident, colorfully, stylized millennials will create a strikingly simple portrait that is a uniquely ownable aesthetic to WASO. They provided a visual toolkit for each product. Each toolkit will consist of ftheir different components: a wide portrait hero shot, a close-up portrait, an ingredient shot, and a product shot. These assets can then be used in a number of combinations across a range of media. Their campaign idea is ‘All Things Beautiful Come from Nature.’ A statement on both the product ingredients and the diverse millennial audience they’re for. They brought this idea to life with a film that combines nature and technology to create something beautiful.
Problema	WASO: Introducing WASO, a new and distinctive product from Shiseido– designed for Millennials, crafted with authenticity. WASO products are inspired by the “washoku” philosophy, which is about bringing out the potheyr of minimal natural ingredients. IDEA: Their target audience–millennials–don’t believe in a singular definition of beauty. And neither do they. They believe that no matter who you are, if you’re true to ytheirself, you are beautiful, simply because you come from nature. They have launched WASO by creating a campaign which reminds their audience of this and in doing so celebrates their individuality and confidence. CHALLENGE: Their challenge was to find a simple voice for WASO, that is in tune with this millennial’s POV on beauty.
Tipo di Media	Interattivo
Lunghezza	71 seconds
Market	Canada
Executive Creative Director	Tota Hasegawa
Executive Creative Director	Mike Farr
Creative Director	Azsa West
Art Director	Sara Phillips
Copywriter	Rebecca Pottinger
Strategy/Planning	Irina ToneHidemi Takeuchi
Agency Producer	Kana Wakabayashi
Agency Producer	Kosuke Sasaki
Production Manager	Abby Marten
Production Manager	Yoko Onodera
Designer	Ayano Takase
Communications Planning Director	Justin Lam
Account Manager	Yoshiko Amano
Account Manager	Kensuke Suemasa
Account Manager	Kayoko Kinjo
Account Manager	Karen Peng
Account Manager	Kyoko Aihara
Account Manager	Kentaro Hayashi
Stampa	Key Visual
Photographer	Viviane Sassen
Print Producer	Simone Takasaki
Agency Producer	Marni Beardsley
Talent	Jenny Choi
Talent	Amalie Rose
Talent	Elliott Jay Brown
Talent	Torraine Futurum
Talent	Lotte Van Nort
Director / Editor	Julian Klincewicz
Director	Dvein
Director	Espaday Santacruz
Casa di Produzione	Blinkink
Executive Producer	Bart Yates
Producer	Benjamin Lole
Production Manager	Alberto Lopez Garrido
Direttore della fotografia	Juan Santacruz
Director of Timelapse	Tulio Ferreira
Focus Puller	Alvaro Rodiguez
Camera Assistant	Leticia Iniesta
Video	Hugo Dominguez
Gaffer	Nacho Ortiz
Grip	Vicente
Production Coordinator	Paloma Espinos
Assistant/Runner	Barbara Gonzalez
Assistant/Runner	Irene Sanchez
Art Director	David Diez
Art Assistant	Mireia Soto
Model Maker	Alejandro Bravo
Model Maker	Carlos Delgado
Casa di Produzione	Analog
Grade	Dirty Looks
Colorist	Steve Bearman
Music	IVAN LLOPIS
Sound Designer	IVAN LLOPIS
Post-production Supervisor	Dave Burton
Editor	Maria Anton
Landscape Designer	Ana
Robots	Universal Robots
Cinematografia	Tulio Ferreira
Talent	Irie Jean Calkins
Casa di Produzione	Project Bumper Video
Casa di Produzione	On The Road Films
Director	Junji Kojima
Cameraman	Masami Naruo
Art Director	Ayano Takase
Copywriter	Victoria Trow
Casa di Produzione	TeeVee Graphics Inc.
Production Company Producer	Takamasa Araki
Lighting Director / Lighting	Wada
Cameraman	Eriko Kimura
Camera Assistant	Yoshimori Azadu
Make-Up Artist	Katsuya Kamo
Make-Up Artist	mgr mitsu
Editor	Yujiro Izumi
Compositor	Fuminori Tsunakawa
Agency Producer	Kyoko Aihara
Web designer	RaNa design associates inc.
Web Producer	Masaki Endo
Movie Production	Kosuke Sasaki
Digital Production Team	Joaquin Zuluaga