Titolo | What would you choose: Live or Die |
Agenzia | Sra. Rushmore |
Campagna | Choose |
Cliente | International Commitee of Red Cross |
Marca | Red Cross |
Data di Prima Diffusione/Publicazione | 2019 / 2 |
Settore | Fondazioni caritatevoli, Volontariato |
Trama | In this spot, two friends discuss their futures in the hypothetical case of a nuclear explosion in that moment and the consequences their choices would have on their lives. |
Filosofia | The objective of “Choose” is to raise awareness about an issue of extreme importance: nuclear weapons and the necessity of all countries coming together to ban them. In 2017, 122 governments (accounting for 63% of the international community) voted in favour of the Treaty on the Non-Proliferation of Nuclear Weapons (TNPT), seeking to end once and for all a threat that, since the Cold War, has become increasingly present. Currently nine countries in the world posses nuclear weapons that include weapons with a destructive capacity one thousand times greater than that unleashed in Hiroshima 70 years ago. That’s why the International Committee of the Red Cross wants to encourage all governments to adhere to the TNPT, while at the same time raise awareness amongst the public regarding the importance of the issue. The campaign is particularly keen on reaching the youngest segment of the population, many of whom are completely unaware of these types of weapons and their destructive consequences. |
Tipo di Media | Televisione |
Lunghezza | |
Director | Nacho Gayán |
Casa di Produzione | Agosto |
Advertising Manager | Enrique Mestre |
Executive Creative Director | Miguel García Vizcaíno |
Executive Creative Director | Marta Rico |
Creative Team | David Titos |
Creative Team | Jesús Beltrán |
Agency Producer | Santiago Romero |
Agency Producer | Isabel Gálvez |
Account Director | Clemente Manzano |
Account Director | Laura Fuentes |
Executive Producer | Toni Moreno |
Production Company Producer | Miguel Angel Fernandez-Belando |
Production Manager | Meri Ingelmo |
Direttore della fotografia | Christos Voudouris |
Assistant Director | Laura Garcia |
Assistant Director | Marc Lobón |
Assistant Director | Carlos Villafaina |
Casting | Kharmel Cochrane |
Editor | Marc Soria |
Wardrobe / Stylist | Jo Ryan |
Make-Up Artist | Sally Uribe |
Post Produzione | Marc Farreras |
Special Effects / VFX | Juan-Carlos Dávila |
Sound | Albert Gay |
Colorist | Pana Argueta |
Colorist | Nhb Studios |
Special Effects / VFX | Rafael Solorzano |
Music Composer | IVAN LLOPIS |
Music Composer | BANJO SOUNDSCAPES |