John Patroulis
Worldwide Chief Creative Officer at Grey
New York, Stati Uniti
TitoloAn Open Door
Agenzia
Campagna An Open Door
Cliente Microsoft
Marca Xbox 360
PostedNovembre 2009
Prodotto Forza Motorsport 3
Settore Consolles per Video Games
Slogan Where Dreams Are Driven
Trama
This...is an invitation. A summons.


A unique opportunity to consummate the car lust that has been building up inside all of us since we were kids.
It’s a siren song that calls us headfirst into the world of all things motorsport, and it must be answered.


Because whether you’re a racer, tuner, painter, designer or just someone who straight up loves cars, there is something waiting inside this game that will fuel your passion.


In broadcast, we show a variety of live action, open-doored cars in a variety of environments that will seduce anyone who has ever had their imagination captured by a car. At the end of the spot we see this seduction completed by someone getting into a car within Forza game footage, thereby seizing an opportunity to live out dreams that might have otherwise been impossible to realize in the real world.


To make sure that no matter what someone’s passion for motorsport is, they know there is a place for it within Forza Motorsport 3. Which is what “An Open Door” is all about.
Tipo di Media Televisione
Lunghezza
Market Messico, Canada, Stati Uniti, Giappone, Francia, Germania, Regno Unito, Italia, Spagna, Australia
Casa di Produzione
Executive Creative Director
Executive Creative Director
Art Director
Copywriter
Agency Executive Producer
Director
Editing Company
Sound Design Company
Music Production

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