Titolo | Arctic Hare |
Agenzia | Ogilvy South Africa |
Campagna | White Roofs |
Cliente | Greenpeace |
Marca | Greenpeace |
Posted | Settembre 2011 |
Settore | Enti per la difesa dell'ambiente, degli animali |
Trama | “White is the new green. Simply painting your roof white reflects the sun’s rays, which helps cool down the environment. in the fight against global warming, one degree cooler in our cities equates to three degrees cooler at the poles. Which means a better chance of survival for animals like the Arctic Fox, whose home is melting at a rapid rate.” |
Tipo di Media | Stampa e stampati |
Executive Creative Director | Fran Luckin |
Creative Director | Mike Martin |
Art Director | Marianne van Onselen |
Copywriter | Stephanie Van Niekerk |
Digital Retoucher | Paul Vermeulen |
Digital Retoucher | Mike Lewis |