Every year, thousands of people leave a gift in their Will to Cancer Research UK, helping save millions of lives. Our brief was to thank every single one of them. To do this we created ‘The Life Garden’, the world’s first virtual reality garden that held over 100,000 flowers, one for each person who had left a gift in their Will. We launched it as at the The Hampton Court Flower Show, generated over £3m in earned media and 140,000 people visited the garden.
More Work
SEE ALLThe place to go
- MARCA:
- NHS England
- AGENZIA:
- M&C Saatchi Group
Skills for Life
- MARCA:
- Department for Education
- AGENZIA:
- M&C Saatchi Group
It all starts with skills 1
- MARCA:
- Department for Education
- AGENZIA:
- M&C Saatchi Group
It all starts with skills
- MARCA:
- Department for Education
- AGENZIA:
- M&C Saatchi Group
Siren - Billboard
- MARCA:
- The Ben Kinsella Trust
- AGENZIA:
- M&C Saatchi Group
Siren Posters
- MARCA:
- The Ben Kinsella Trust
- AGENZIA:
- M&C Saatchi Group