BBC 1Xtra - "BBC 1Xtra Brand Poster 2"

Fallon

Fallon London, Regno Unito

5401

Marca: BBC 1Xtra
Paese: Regno Unito

Cliente: BBC

Titolo	BBC 1Xtra Brand Poster 2
Agenzia	Fallon
Campagna	Notting Hill Campaign - BBC Radio
Cliente	BBC
Marca	BBC 1Xtra
Posted	Mag 2003
Prodotto	Digital Radio Station
Settore	TV, Radio
Trama	A poster campaign takes all available underground postings (4 sheets, 6 sheets, escalator and stairwell panels, 16 sheets, 48 sheets, railway bridge banners, etc) at Carnival located tube stations. These images take the streetmusic idea on, featuring street scenes with the everyday signage and street furniture altered to read as track titles relevant to the stations playlist and audience. Therefore standout music tracks such as Big Tings a Gwan, and The Chronic, replace a common road sign, a kebab shop fascia and a London buss destination board.
Filosofia	Fallon has produced a TV and print campaign setting the stations music policy firmly in its natural environment The street. It breaks on TV programming and poster sites in and around the Notting Hill Carnival this Bank Holiday weekend the nations biggest celebration of black music and culture.
Problema	1Xtra is the first UK Radio Station dedicated to playing the very best in new black music genres such as Hip Hop, UK Garage, Dancehall, RnB and Drum and Bass. To announce the launch of this innovative BBC digital station, Fallon has created a campaign that celebrates these often marginalised, musical forms from both sides of the Atlantic.
Tipo di Media	Poster
Market	Regno Unito
Creative Team	Andy Jex
Creative Team	Robb Potts
Account Manager	Chris Kay
Photographer	Earnest Fischer
Typographer	James Townsend
Creative Director	Richard Flintham
Creative Director	Andy McLeod