Andy Jex
Executive Creative Director at Saatchi & Saatchi London
London , Regno Unito
Titolo#FollowedByCancer
Agenzia
Campagna #FollowedByCancer
Cliente Ovarian Cancer Action
Marca Ovarian Cancer Action
Data di Prima Diffusione/Publicazione 2022 / 4
Settore Pubblica sicurezza, salute, igiene
Trama One woman dies from ovarian cancer every two hours. Yet despite this, 90% of people with ovaries don’t know the four main symptoms of ovarian cancer. These symptoms are so common, they often get dismissed, or are experienced without people realising.

Just like in real life, the symptoms began following women without them realising. However, this time, it was on Twitter. Despite tweeting regularly, the accounts were mostly ignored, just like the symptoms in real life.

On World Ovarian Cancer Day, it was revealed what we had been up to all along.
Tipo di Media Social Media
Lunghezza
Casa di Produzione
Post Produzione
Chief Creative Officer
Designer
Creative Team
Creative Team

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