| Titolo | Thinking of You Live |
| Agenzia | pd3 |
| Campagna | Thinking of You Live |
| Cliente | O2 |
| Marca | O2 |
| Data di Prima Diffusione/Publicazione | 2011 / 4 |
| Settore | Apparecchi telefonici |
| Trama | Thanks to perfect planning by a team of 70 crew members over a two week period, 399 fans departed the venue in a single spontaneous flash exit, leaving an unsuspecting and shell-shocked Katie to enjoy a dedicated, one-on-one performance of Tinie’s latest single, Wonderman. |
| Problema | The activity is the first known example of a ‘flash exit’ – the reverse of a flash mob – designed to spontaneously empty busy public spaces in seconds. The flash exit was created as part of O2’s Thinking of You campaign, aimed at showing customers how valued they are by O2. In the meticulously planned performance, Katie Hobbs, 23 from Southampton, was picked from thousands of hopefuls who applied via Facebook to participate in what was billed as ‘a live video performance’. What began as an intimate gig for 400 fans was transformed in a matter of seconds into the most exclusive concert the pop superstar has ever played. |
| Tipo di Media | Televisione |
| Più informazioni | www.thinkingofkatie.co.uk |
| Casa di Produzione | Serious Pictures |
| Creative Director | Pia Chaudhuri |
| Creative Director | Mo Saha |
| Account Planner | Alice Driscoll |
| Agency Producer | Russell Taylor |
| Media Agency | Zenith Optimedia |
| Media Planner | Kay Tasker |
| Director | Phil Griffin |