CCO/Writer + Creative Consultant, CCO
at
Cangria, speaker@Cannes '15+'16+'17, Co-Founder Hopeland (Charity), Entrepreneur
New York, Stati Uniti
| Titolo | Most Honest City |
| Agenzia | SS+K |
| Campagna | The Most Honest City in America |
| Cliente | Honest Beverages |
| Marca | Honest Tea |
| Data di Prima Diffusione/Publicazione | 2011 / 3 |
| Settore | Caffe', The, Bevande al cioccolato, Bevande per colazione |
| Filosofia | To find the most honest city in America, SS+K, New York created unmanned pop-up Honest Tea stores that relied on the honor system. |
| Problema | Honest Tea had a limited budget and wanted ot make lots of noise to introduce themselves into new markets across the country. So we created a campaign from their very essence: honesty. |
| Risultato | 280 million total impressions 160 press stories $2.8 million in earned media, including dozens of TV news stations |
| Tipo di Media | Ambient |
| Casa di Produzione | Interference |
| Account Manager | Laura Blackburn |
| Account Director | Alex Mailman |
| Line Producer | Ben Cohen |
| Associate Creative Director | Matt Ferrin |
| Associate Creative Director | Sam Mazur |
| Chief Creative Officer | Marty Cooke |
| Creative Director | Sam Saunders |
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