| Titolo | Celebration |
| Agenzia | Y&R London |
| Campagna | Celebration |
| Cliente | Warburton's |
| Marca | Warburtons |
| Data di Prima Diffusione/Publicazione | 2011 / 3 |
| Settore | Biscotti, Pane e sostitutivi |
| Slogan | We care because our name's on it. |
| Trama | The TV campaign shows an ordinary working day at the Warburton's factory. Yet, when the 1 million loaf comes to the end of the factory conveyor belt the family of employees burst into a roar of celebration with laughter, music, balloons and hugging...only to find that when everyone regains their composure and the 1 millionth and one load is made the same excitement is triggered, exuding the depth of passion and care that goes behind each loaf. |
| Filosofia | The epic 60” TV and cinema campaign shows an ordinary working day at the Warburton’s factory. Yet, when the 1 millionth loaf comes to the end of the factory conveyor belt the family of employees burst into a roar of celebration with laughter, music, balloons and hugging… only to find that when everyone regains their composure and the 1 millionth and one loaf is made the same excitement is triggered, exuding the depth of passion and care that goes behind each loaf. The film ends with the new campaign line “Warburtons. We care because our name’s on it” showcasing that it is the people behind the bread that guarantee its quality. |
| Tipo di Media | Televisione |
| Casa di Produzione | Gorgeous Enterprises |
| Audio Post Production | Grand Central Recording Studios |
| Account Manager | Josh Harris |
| Account Planner | Neasa Cunniffe |
| Account Planner | Liz Wolstenholme |
| Account Planner | Ben Kay |
| Art Director | David Godfree |
| Copywriter | Mark Waldron |
| Creative Director | Mark Roalfe |
| Advertising Manager | Jane Sutton |
| Advertising Manager | Kate Freeman |
| Advertising Manager | Richard Hayes |
| Business Director | Nick Fokes |
| Agency Producer | Jody Allison |
| Director | Vince Squibb |
| Editor | Paul Watts |
| Editing Company | The Quarry |
| Post Production | The Mill London |
| Post Production | Liz Brown |
More Work
SEE ALLFind Your Drive
- MARCA:
- Toyota Motor Corporation Australia
- AGENZIA:
- Hero
Metalmorphosis
- MARCA:
- Toyota GR Corolla
- AGENZIA:
- Hero
Confidence Comes Standard
- MARCA:
- Toyota Corolla Cross
- AGENZIA:
- Hero
Breakfast
- MARCA:
- Warburtons
- AGENZIA:
- Y&R London