| Titolo | Crane |
| Agenzia | J. Walter Thompson London |
| Campagna | Kit Kat Crane |
| Cliente | Nestlé |
| Marca | Kit Kat |
| Data di Prima Diffusione/Publicazione | 2011 / 1 |
| Settore | Cioccolata, Barrette, chewing-gum |
| Slogan | Have a break. Have a KitKat. |
| Filosofia | The TV ad shows a crane operator on a demolition site. Whilst enjoying a Kit Kat he is inspired make his break better and recruits his fellow operators to start having fun with their demolition balls. |
| Tipo di Media | Televisione |
| Casa di Produzione | Rattling Stick |
| Post Produzione | Framestore |
| Direttore della fotografia | Ian Murray |
| Sound | Munzie Thind |
| Editor | Tim Hardy |
| Director | Steve Cope |
| Account Director | Christopher Godfree |
| Account Planner | Alastair Morton |
| Agency Producer | Andrew Shelton |
| Executive Creative Director | Russell Ramsey |
| Creative Director | Jason Berry |
| Creative Team | Ryan Lawson |
| Creative Team | Andy Smith |