| Titolo | Who is my boss? |
| Agenzia | Tugboat |
| Campagna | Walk with you. |
| Cliente | NTT Docomo, Inc. |
| Marca | Docomo |
| Data di Prima Diffusione/Publicazione | 2010 / 4 |
| Settore | Telefoni cellulari e cercapersone |
| Slogan | Walk with you. |
| Problema | <!--StartFragment--> Lately the mobile phone market in Japan had been focused around the competitor who launched iphone & ipad with flashy publicity.As the market leader, Docomo needed to strike back. <!--EndFragment--> |
| Risultato | Campaign > Website 396,400 page view (Web + Mobile) > 9,417 tweets > Created huge buzz on-air & on-line throughout the nationwide Sales > Number of phones sold in this quarter was 5% increase over previous year. (First increase in 3 years)> 1,770,000 new users joined in this quarter, 400,000 more than forecasted. > Campaigned model “Galaxy S” sold out through out the nation. |
| Tipo di Media | Case Study |
| Director | Gen Sekiguchi |
| Director | Shinya Nakajima(Film) |
| Agency Producer | Kenji Mitsuhashi |
| Producer | Jun Inoue |
| Producer | Masakatsu Kasai |
| Art Director | Tsubasa Kayasuga(Web) |
| Art Director | Kengo Kato |
| Art Director | Seijo Kawaguchi |
| Copywriter | Norihisa Dohmen |
| Copywriter | Tetsuro Aso |
| Copywriter | Taku Tada |
| Creative Director | Yasumichi Oka |
| Casa di Produzione | Bridge |
| Casa di Produzione | 1-10 design Inc. |
| Casa di Produzione | Dentsu Tec Inc. |
| Casa di Produzione | Tohokushinsha Film Corporation |
| Agency Contribution | Dentsu Inc. |
| Agency Contribution | NTT Advertising Inc |