River Island - "Unleash your vibe"

St. Luke’s Communications

St. Luke’s Communications London, Regno Unito

3773

Marca: River Island
Paese: Regno Unito

Cliente: River Island

Titolo	Unleash your vibe
Agenzia	St. Luke’s Communications
Campagna	Unleash your vibe
Cliente	River Island
Marca	River Island
Data di Prima Diffusione/Publicazione	2021 / 4
Settore	Abbigliamento
Filosofia	After months of lockdown River Island, one of the UK’s most well loved high-street retailers, has unveiled a new campaign created by St. Luke’s, to launch its spring/summer collection. ‘Unleash your vibe at the River Island’ is an unapologetic call for us all to follow our desires this coming summer season and let our true selves shine, after a year of being cooped up indoors. The campaign features four women throwing off the shackles of lockdown in a celebration of liberation and friendship reminding us of the glorious fun we’ve been missing. From hugging each other in the foyer of an opulently decorated hotel, to having a knockabout on a tennis court, getting to grips with riding a classic chopper and poolside frolics, after the months most of us have spent in jersey leisurewear, the clothes featured are equally liberated – gorgeous colours, pretty prints and frivolous frills all designed to bring us joy. The campaign goes live on 29 April and runs for 6 weeks on video-on-demand in 30- and 20-second versions and on social channels. The photography from the campaign will run across all River Islands owned channels: website, emails and DM. It is the first major campaign created by St Luke’s for the brand.
Tipo di Media	Interattivo
Lunghezza	30 seconds
Chief Creative Officer	Al Young
Executive Creative Director	Richard Denney
Art Director	Laura Stevens
Copywriter	Claire Wombwell
Agency Producer	Chloe London
Print Producer	Daniel Moorey
Print Producer	Andrew Thorne
Strategic Planner	Adele Aitchinson
Business Director	Lara Poole
Account Director	Ashley Box
Account Manager	Hope Shooter
Casa di Produzione	RSA
Director	Marie Schuller
Photographer	Marie Schuller
Social Director	GREG BARNES
Producer	Nick Ferguson
Direttore della fotografia	Jake Scott
Post Produzione	No8
Post-production Producer	Emma Shuter
Music Supervision	Native Music
Media	Manning Gottlieb