Breast Cancer awareness is high amongst older women, but young women often overlook their vulnerability to the disease. To support Pink Ribbon's efforts during Breast Cancer Awareness Month, NRJ Radio tackled this challenge with #MixForBoobs: an impactful social experience leveraging DJ’s techniques to familiarise young women with breast self-examination. To teach the lifesaving gestures, we enlisted the help of artists and influencers who demonstrated each movement on specially created boob-shaped vinyl records. With a 7K€ media budget, the campaign achieved 21M global reach, 99% positive sentiment on social media and an earned media value 112X higher than the invested budget .
Mathieu De Moor, Inès Banga, Reginald Forrest, Nicolas Dewael
• Influence
Stefan Bisoux, James Baldwin, Rahul Titus, Molly Theron
• PR
Laura Verbeelen
• Director
Lisa Carletta
• Photographer
Lisa Carletta
• DOP
Romain Ferrand
• TV Producer
Sofie Van de Wauwer
• Editing
Hyper Film
• Grading
Friction
• Composer
DJ ND, JANEE
• Retouching
Yelle Vandenbruaene (The Living Room)
• Stylism
Francis Boesmans, Liesbeth Verlinden
• Art Department
Dries Vanoirbeek
• Food Stylism
Anja Spriet
• Production (interviews)
Jean-Sebastien, Aurélien Delacroix (DELAPRO’D)
• Design (Vinyles)
Romain Riousse (Studio Plastac)
• Production (Vinyles)
Frank Machtelinckx, Marianne DeMeuleneire
• Voice/Singer (Vinyles)
Catherine Sackville-Scott
• Technical crew (Shooting)
Ryszard Karcz, Thomas Gérard, Denis Antheunissens
• Food Photographer
Eveline Boone
• Background (Shooting)
Michael Vercruysse
• Photograph Assistant
Samir Dari
• Make Up Artist
Elke & Laetitia de Wilde
• Scouting
Ruben
• Studio Location
Monev Studio
• Choreographer
Loys Assal
• Dancers
Sarah Kaya, Crazy Su
Relentless passion & support
the full Ogilvy Social.Lab Belgium team
Pink Ribbon
Partners NRJ Belgique, NRJ België
Aimé Van Hecke (Pink Ribbon)
Contacts Miguel Aguza, Laure di Francesco, Fiona Gillen, Gaelle Leys, Khalid Boussouf, Solenn Bouw (NRJ Belgique), Sofie Callewaert, Nathalie Delporte, Jo Nachtergaele, Lucas Borgmans (NRJ België)
Maxime Jonckheere
Special Mentions Clara Luciani, Typh Barrow, Charles, Saskia, Aurélie Van Daelen, Gaëlle Van Rosen, Julie Taton, Shalimar Debru, Audrey Piolé, Julie Vermeire, Noortje Palmers, DJ Lady