| Titolo | Seven Brothers |
| Agenzia |
Voskhod
|
| Campagna |
Seven Brothers
|
| Cliente |
Uralskaya farming factory
|
| Marca |
Uralskaya farming factory
|
| Posted | Novembre 2021 |
| Settore | Latte e derivati del latte
|
| Trama | Seven Brothers, a local milk producer, is situated in the vicinity of the same-name mountain group. Legends say that Seven Brothers rocks are pagan giants that turned into stone; it is a local Stonehenge.The Shigir Idol, the world’s oldest known wooden anthropomorphous sculpture, was found on this territory as well. The place is a source of power and inspiration.The brand’s location-specific naming inspired us to use the image of the Shigir Idol as a part of the visual system. We re-interpreted the legend about seven brothers and illustrated them through images of the idols.One of the challenges was to develop a unique packaging design for a can of condensed milk. The design of condensed milk (Russia’s most popular dairy product) was created in 1939 in the USSR and hasn’t change since that. |
| Problema | Uralskaya farming company has launched Seven Brothers, a new milk brand. |
| Tipo di Media |
Packaging, Branding & Design
|
| Designer |
Vladislav Derevyannykh
|
| Art Director |
Alexey Klimov
|
| Design |
Alexey Klimov
|
| Design |
Maxim Geychenko
|
| Copywriter |
George Kornilov
|
| Copywriter |
Artem Epanchintsev
|