Vladislav Derevyannykh
Art Director at Voskhod
Yekaterinburg, Russia
TitoloCar curling
Agenzia
Campagna Car Curling
Cliente Smartpolis Insurance
Marca Smartpolis Insurance
PostedGiugno 2017
Settore Assicurazioni
Filosofia We set up 50 car accidents in 2 hours just for fun.How?Smpolis Insurance presents: A first ever Car Curling Tournament.A target, 6 cars, 4 teams: it’s like curling but with cars instead of rocks.The one who puts the car closer to the center wins. 
Problema Black ice is a common reason for car incidents in Russia, and only 12,2% of drivers have a full insurance package. Russians don’t like buying insurance. They like fun games. 
Risultato A huge buzz all over the worldIn 2 days we got:More than 10 000 mass media publications, news coverage, blog articles and social media posts with 1 billion media impressionsWith 0 media spend Smartpolis website traffic increased by 700%. 
Tipo di Media Case Study
Lunghezza
Creative Director
Art Director
Copywriter
Copywriter
Project Manager
Producer

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