JBL - "JBL Quantum Guide Play (Board 3)"

BLKJ Havas

BLKJ Havas Singapore, Singapore

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Titolo	JBL Quantum Guide Play (Board 3)
Agenzia	BLKJ Havas
Campagna	JBL Quantum Guide Play
Cliente	Harman International
Marca	JBL
Data di Prima Diffusione/Publicazione	2023
Settore	TV, Hi-Fi, Video, Personal Stereo & Accessori
Trama	First person shooter games have captivated gamers across generations. However, among the most played games of all time, none has been made accessible for the visually impaired. With more than 50 million visually impaired gamers in the world, it's time we make games more inclusive. Fueled by research that spanned nearly two years in collaboration with the blind society, JBL Quantum introduces Guide Play. A software that leverages AI and machine learning to turn the objects and structures in the game environment into sounds, allowing the visually impaired to perceive their spatial environment.
Tipo di Media	Case Study
Account Director	Boon Ng
Production Manager	K Cheng
General Manager	Fiona Huang
Executive Creative Director	Guilherme Machado
Senior Art Director	Sunny Chuang
Account Manager	Vera Costan
Technical Developer	David Barkan
Senior Editor	Adzreen Ismail
Digital Agency	Bolha Comunicação
Technology Development	João Frescurato
Technology Development	Nagib Nassif Filho
Technology Development	Adriana Rocha
Creative Partner	Joji Jacob
Creative Partner	Khalid Osman
Creative Partner	Lester Lee
Chief Executive Officer (CEO)	Rowena Bhagchandani