| Titolo | #SponsoredByGatorade |
| Agenzia | DLV BBDO |
| Campagna | #SponsoredByGatorade |
| Cliente | Stokely-Van Camp |
| Marca | Gatorade |
| Data di Prima Diffusione/Publicazione | 2015 / 10 |
| Settore | Soft drinks, acque toniche |
| Trama | 73% of them will drop out any sport activities within 6 weeks.How to keep them motivated? IDEA #SponsoredByGatoradeA unique sponsor program on your smartphone that encourages and rewards the athlete in you to keep training.By connecting all you sport devices to Sponsored By Gatorade, every time you work out you collect Gatorade points, which can be redeemed for 4 levels of rewards to support you and stay active on the program. |
| Filosofia | The more you sweat, the more you get sponsored to keep sweating. |
| Problema | PROBLEMEvery year millions of people start training with the best of intentions.Unfortunately, 73% of them will drop out any sport activities within 6 weeks.How to keep them motivated? IDEA #SponsoredByGatoradeA unique sponsor program on your smartphone that encourages and rewards the athlete in you to keep training.By connecting all you sport devices to Sponsored By Gatorade, every time you work out you collect Gatorade points, which can be redeemed for 4 levels of rewards to support you and stay active on the program. |
| Risultato | RESULTSIn 4 months4.510.591 minutes workout53.283 benefit claimed736.000 participants86% of registered athletes keep training after 6 weeks. |
| Tipo di Media | Case Study |
| Lunghezza | |
| Più informazioni | https://www.sponsoredbygatorade.it/ |
| Executive Creative Director | Federico Pepe |
| Executive Creative Director | Stefania Siani |
| Creative Director | Michele Picci |
| Creative Director | Andrea Jaccarino |
| Creative Director | Emanuele Viora |
| Copywriter | Dario Lo Nardo |
| Art Director | Vittorio Perotti |
| Designer | Vittorio Perotti |
| Graphic Designer | Luca Torresan |
| Strategic Planner | Corinna Bonfanti |
| Account Director | Daria D'Angelo |
| Account Executive | Lucia Scaffardi |
| UX Designer | Vincenzo Radice |
| Web Developer | Filippo Sarzana |
| Project Manager | Alessandro Peroncini |
| Project Manager | Francesco Loprete |
| Project Manager | Alessandro Musciolà |
| Creative Producer | Melina Mignani |
| Head of TV | Alessandro Pancotti |
| Editor | Federico Maccagni |
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