Titolo | The Risk |
Agenzia | Rethink Communications Inc. |
Campagna | The Risk |
Cliente | Government of Ontario |
Marca | Government of Ontario |
Posted | Giugno 2019 |
Settore | Pubblica sicurezza, salute, igiene |
Trama | The campaign is part of a broader government initiative to create awareness around Rowan’s Law. The law, a concussion protocol legislation, is named after Rowan Stringer, an Ontario high-school rugby player who tragically died after sustaining multiple concussions at the age of just 17. The 360 campaign created by the agency, Rethink, also includes: a 30s version running in cinema, as well as a design system with a modular logo for Rowan’s Law created to identify the various signs of concussion and, while not mandatory, can be implemented into amateur sports uniforms. The logo features a stop symbol divided into the two sides of a human brain. |
Tipo di Media | Interattivo |
Advertising Agency | Rethink Communications Inc. |
Creative Director | Christina Yu |
Creative Director | Mike Dubrick |
Creative Director | Aaron Starkman |
Art Director | Zachary Bautista |