Lee Valley Tools - "Give Your Christmas Tree a Second Life"

Lifelong Crush

Lifelong Crush Toronto, Canada

1279

Marca: Lee Valley Tools
Paese: Canada

Cliente: Lee Valley Tools

Titolo	Give Your Christmas Tree a Second Life
Agenzia	Lifelong Crush
Campagna	Give Your Christmas Tree a Second Life
Cliente	Lee Valley Tools
Marca	Lee Valley Tools
Data di Prima Diffusione/Publicazione	2023 / 12
Settore	Utensileria per il fai da te'
Trama	Every year thousands and thousands of Christmas trees are tossed to the curb. But why do we so readily discard something at the center of our joyful family moments? More importantly, why do we waste so much useful material? In its new holiday campaign created by Lifelong Crush, Lee Valley is challenging that post-Christmas practice and inspiring crafters of all kinds to embrace its ‘Let’s do something’ ethos to give their Christmas trees a second life. Through social videos and digital in-store, the family-owned Canadian company is providing inspiration and ideas so that taking the tree down can be as rewarding as putting it up. While evergreen trees aren’t the same as store-bought lumber, with determination and imagination, it’s easy to make something meaningful that can deck the halls for many Christmases to come. From carvings to birdhouses to crafts, the possibilities are endless. The campaign isn’t resting on its laurels either. There’s more in store after Christmas as the company that encourages, guides, and advises people on everything they need to know and have for DIY projects inside and outside their homes, launches broadcast segments featuring TV personality Carson Arthur detailing all the wonderful and useful ways to keep the magic of the Christmas tree alive all year through. To encourage participation, the company is launching a social media contest, inviting customers to showcase their repurposed creations using the hashtag #LVsecondlife.
Tipo di Media	Interattivo
Lunghezza	30 seconds
Agency	Lifelong Crush
Casa di Produzione	Lifelong Crush
Editing Company	Lifelong Crush
Sound Design Company	Lifelong Crush
Managing Partner	Christina Yu
Chief Creative Officer	Christina Yu
Associate Creative Director	Frank Megna
Copywriter	Frank Megna
Integrated Producer	Demi Veselinovic
Chief Creative Officer	Derek Blais
Advertising Manager	Brand Name
Director	Christina Yu
Special Effects / VFX	CPI Colour
Finishing	CPI Colour
Executive Producer	Dino Harambasic
Art Director	Fábio Siqueira
Strategy Director	Savannah Onofrey
Strategist	Holly Westgate
Business Director	Lindsay Day
Group Business Director	Simon Fraser
Account Executive	Noah Faigal
Production Coordinator	Rae Harder
President	Jason Tasse
Director of Content Marketing	Lee Ann Nolan
Line Producer	Sahba Lili
Direttore della fotografia	Bob Lyte
Editor	Chris Stewart
Finishing	Divisn
Mix	Chris Stewart
Voice	Mike Mercado