The pandemic has already taken away so many things from us, especially our freedom. The freedom to go wherever we want. The freedom to take care of our loved ones and our bodies. Without being able to jog around the neighborhood or go to the gym to train, indonesians now have to figure out how to keep a healthy lifestyle and to keep their bodies strong. From home. Gold’s Gym Indonesia believes that you can still work out without risking your health. So we decided to bring Gold's Gym to everyone's homes. Introducing: ''Gym It Yourself“ - A series of step-by-step tutorials on how to train just like you're at the gym using everyday household items, from the comfort of your home.
Filosofia
''Gym It Yourself“ - A series of step-by-step tutorials on how to train just like you're at the gym using everyday household items, from the comfort of your home. We also brought our professional trainers to their homes as well. We believe that when our gym’s doors close, windows open.
Problema
During the pandemic (early 2020) Gym are deemed one of the most dangerous (high risk) places to be. 13 Gold’s Gym locations all over Indonesia had to close down temporarily. During that time people can’t go to the gym, when we all know it is more essential than ever to keep your body in top condition.
Risultato
We received a friendly and enthusiastic responses on social media for our members, non member ever people worldwide. Our campaign was shared in other countries such as: Japan, China, Korea, India, Armenia, Turkey, Vietnam, etc. Our Engagement rate on social media is 200% more since then