| Titolo | The Dislike Petition |
| Agenzia | Y&R Israel |
| Campagna | Women for Sale |
| Cliente | Atzum |
| Marca | The Task Force of Human Trafficking |
| Data di Prima Diffusione/Publicazione | 2010 / 9 |
| Settore | Fondazioni caritatevoli, Volontariato |
| Slogan | If you don't like what you see, click on the Dislike button |
| Problema | <!--[if gte mso 9]><xml> Normal 0 21 false false false FR X-NONE X-NONE </xml><![endif]--><!--[if gte mso 9]><xml> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Tableau Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> The Dislike Petition is part of an integrated campaign for Atzum, the Task Force on Human Trafficking. The campaign launched with the opening of a 24 hour pop-up store “WomenToGo” which sold women in one of the busiest shopping malls in Tel Aviv, Dizengoff Center. Further elements included a designated minisite, collaboration with zap.co.il, a comparison site to create a new category: Woman Comparisons, and special catalogue showcasing the women for sale which was sent to all Parliament members. |
| Tipo di Media | Sito Internet |
| Executive Creative Director | Zeev Ravid |
| Chief Creative Officer | Gideon Amichay |
| Executive Creative Director | Tzur Golan |
| Creative Director | Roy Cohen |
| Creative Director | Sagi Blumberg |
| Creative Director | Yariv Twig |
| Copywriter | Liron Ben-Yacov |
| Copywriter | Sharon Refael |
| Copywriter | Oren Meir |
| Art Director | Dan Kashani |
| Art Director | Gil Aviyam |
| Designer | Gilad Boby |
| Account Director | Yael Yuz |
| Account Executive | Lia Gat |
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