Transport for London - "Safer Travel at Night"

M&C Saatchi Group

M&C Saatchi Group Global

11564

Titolo	Safer Travel at Night
Agenzia	M&C Saatchi Group
Campagna	Safer Travel at Night
Cliente	Transport for London
Marca	Transport for London
Data di Prima Diffusione/Publicazione	2009 / 12
Settore	Enti/Istituzioni/Organizzazioni no-profit
Trama	Shot from the woman's point of view and makes the viewer feel the experience of being trapped inside a minicab and then the experience of a serious sexual assault. At no time during the commercial do you see the victim or the attacker.
Filosofia	The STaN campaign focuses on reducing the number of sexual assaults committed by illegal cab drivers.
Problema	Transport for London is working with London's Police and the Licensed Taxi Hire trade to help operate a safe and secure transport system in London. Part of this approach tackles minicabs acting illegally in London
Tipo di Media	Televisione
Market	Regno Unito
Audio Post Production	Wave Studios
Advertising Manager	Miranda Leedham
Creative Director	Graham Fink
Art Director	Paloma Reed
Copywriter	Paloma Reed
Art Director	Nick O'Brien
Copywriter	Nick O'Brien
Account Planner	Cressida O'Shea
Casa di Produzione	Frivolous
Producer	Deirdre Allen
Editor	Pete Goddard
Editing Company	Rushes
Post Production	Rushes
Account Manager	Louise Gross