Tom Berth
Creative Director at Publicis Brussels
Bruxelles, Belgio
TitoloSlow Down ALS
Agenzia
Campagna Slow Down ALS
Cliente Berlin Creative Studio
Marca Berlin Creative Studio
Data di Prima Diffusione/Publicazione 2022 / 6
Settore Servizi di Comunicazione, Pubblicita' e Marketing
Slogan slow down
Trama The campaign gives voice to two brave Belgian ALS patients: Mathi (a former physician) and Annie (a former volunteer for the ALS league). Together, they ask the world to give them more time. Respectively 404 and 33 days ago they got their diagnosis. With most people dying within 1,000 days after diagnosis, their fate seems etched in stone. But there is still hope. Together, we can slow down ALS. The TV and radio all lead to slowdownALS.be. With every donation, the engraving in stone slows and eventually stops for a while. The more people donate, the more time we can give these patients.
Tipo di Media Interattivo
Lunghezza
Creative Direction
Creative Direction
Creative
Creative
Creative
Creative
Digital Direction
Account Direction
Strategic Direction
Music & sound design
3D design & video
Website design

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