| Titolo | Sculpture Ambient |
| Agenzia | J. Walter Thompson London |
| Campagna | Sculpture Ambient |
| Cliente | Rimmel |
| Marca | Rimmel |
| Posted | Febbraio 2009 |
| Prodotto | Quick Dry Nail Varnish |
| Settore | Manicure, Nail Polish |
| Trama | Bottles of nail polish appeared to have been poured onto the floor from a height with the liquid drying in seconds to create a surreal spectacle, highlighting the products quick drying benefit. The campaign also included actual size models situated around point of sale counters in stores. |
| Problema | To promote Rimmels Quick Dry nail polish our aim was to literally stop young women in their tracks by placing large eye catching sculptures outside Rimmel retailers on high streets. |
| Tipo di Media | Esterna |
| Market | Regno Unito |
| Executive Creative Director | Russell Ramsey |
| Art Director | Darren Keff |
| Copywriter | Darren Keff |
| Art Director | Phillip Meyler |
| Copywriter | Phillip Meyler |
| Agency Producer | Sofie Holmstrom |
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