| Titolo | Plumber |
| Agenzia | St. Luke’s Communications |
| Campagna | Let’s Do This |
| Cliente | Checkatrade |
| Marca | Checkatrade |
| Data di Prima Diffusione/Publicazione | 2024 / 4 |
| Settore | Online Recruitment Services |
| Filosofia | Checkatrade, the UK’s most well-known trade directory which connects consumers to trades, has launched a new campaign and brand platform. The campaign positions Checkatrade as the trusted home improvement partner, giving consumers the confidence to take on jobs in the home with their quality trade members. The Let’s Do This platform and campaign, developed with St Luke’s, marks the first work since it was appointed as lead creative agency in February. The campaign is aimed at consumers and underlines Checkatrade’s mission to help create safe and happy homes by offering handy guides and connecting consumers with quality tradespeople who will make home improvements easy, safe and reliable. The campaign will appear on digital Out of Home and across radio and social through the summer. It retains the familiar Checkatrade.com jingle and introduces a new endline, “Let’s Do This”. The creative features messages tailored to specific home improvements, such as ‘Be in the Grow’ for those looking for landscape gardening and ‘Dream Lofty Dreams’ for those seeking builders for a loft conversion. |
| Tipo di Media | Digital Billboard/Poster |
| Advertising Manager | Georgina Whalley |
| Advertising Manager | Ella Walker |
| Advertising Manager | Kate Mortimer |
| Joint Chief Creative Officer | Rich Denney |
| Head of Art & Design | Pete Mould |
| Creative Team | Phillip Meyler |
| Creative Team | Darren Keff |
| Creative Team | Laura Stevens |
| Agency Producer | Chloe London |
| Creative Producer | Georgina Ehmcke |
| Creative Producer | India Oliver |
| Chief Strategy Officer | Dan Hulse |
| Business Director | Leanne Silman |
| Senior Account Director | Chloe Boothby |
| Senior Account Manager | Hope Shooter |
| Digital Retoucher | Richard Green |
| Motion Graphics | Jon Hubbard |
| Motion Graphics / Artworker | Edie Paskin |
| Artworker | Anna Leaman |
| Media Planning & Buying | Open Partners |
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