Millennium Development Goals - "UN Stand Up and Speak Out"

Grey New York

Grey New York New York, Stati Uniti

5269

Titolo	UN Stand Up and Speak Out
Agenzia	Grey New York
Campagna	Stand Up and Speak Out - UN
Cliente	The United Nations
Marca	Millennium Development Goals
Posted	Gennaio 2008
Settore	Enti/Istituzioni/Organizzazioni no-profit
Slogan	Stand Up and Speak Out
Trama	Grey agencies in more than 15 countries contributed their time, talent and dedication to a global pro bono project on behalf of the United Nations.
Filosofia	Our totally integrated effort included TV, radio, print, outdoor, online ads, web design, viral videos, logo design, collateral, public relations and event assistance.
Problema	We were charged with helping to mobilize people everywhere to Stand Up and Speak Out against poverty and for the Millennium goals which include ending hunger, promoting equality for women, ensuring basic education for children and combating disease.
Risultato	The UN announced that 38.7 million people stood up against poverty, setting a new Guinness World Record.
Tipo di Media	Interattivo
Lunghezza	208 seconds
Market	Stati Uniti
Art Director	Erica Brugman
Creative Director	Mark Catalina
Art Director	James King
Art Director	Adam Kahn
Copywriter	Jon Kallus
Copywriter	Mike Lichter
Agency Producer	Bennett McCarroll
Creative Director	Tim Mellors
Agency Producer	Denise Rasberry
Creative Director	Mike Ryniec